That is very clearly a question of the points of contact with a brand, which allow consumers to become customers. THOMAS SABO designs, such as the Rebel at heart skull ring, our Glam & Soul arabesque motifs or the Charm Club, today have cult status with our global fans. We see this emotional, individual and innovative DNA of our brand image as an incentive for each new concept and for our product strategy. At THOMAS SABO I especially appreciate the short lines of communication within the company. These enable my colleagues and I to plan marketing and sales activities realistically, learn from each other and create a good connection between both areas.
Hello, I am Janice and as Head of Communication & PR, I support the brand development in our Asian markets and in Australia. As a contact for marketing and PR topics, I act as an interface between my colleagues in the German company headquarters and our THOMAS SABO sales partners and shops in China, Australia, Singapore, Hong Kong, Malaysia, Indonesia, Thailand, Taiwan and South Korea, as well as the Philippines. My task is to develop local strategies for expanding product and customer-orientated brand recognition.
I like how, together as a team, we live by our company philosophy and our “Together” motto. Our jewellery and watch collections are creative and varied – together we develop a strong brand message every season. Globally, our objective is to guarantee our high quality standards in all areas, ranging from brand communication through to goods presentation at POS, and to make statements.
For me professionally, it is naturally important to receive positive feedback from our shops and from our sales partners. It is great when I learn that our measures have increased the visibility of a new product and we have exceeded our sales targets. Deliberately taking time out helps my personal motivation. Particularly when my job demands a great deal from me, since I travel on business. I then take a brief time-out for myself to draw strength again and make space for new ideas.
I am especially proud of my personal further development. Through my work at THOMAS SABO, I get to know many people and cultures around the globe and am part of a creative, dynamic and innovative company that is growing globally by its own efforts.
To exceed what the consumer would expect with everything we do. Jewellery is a very emotional product, which is why we always strive to create a “Wow” factor for our customers. Personally, I try to approach my work in the best possible way and as a team player, since via marketing and PR, I work hand in hand with many interfaces both inside and outside the company. In the outward presentation of our brand, for me it is predominantly about communicating the unique selling points of THOMAS SABO. In my eyes, the “rock’n’roll”, individual and multifaceted attitude of this brand is unique!
Those wearing an item of THOMAS SABO jewellery are making a personal statement. And so are those working for us. Around 1,800 colleagues (status: 2018) have made the THOMAS SABO Group what it is today: one of the most innovative international lifestyle brands. We create, market and distribute our jewellery and watches collections ourselves and therefore offer a broad range of professions and career paths.